Bisnis.com, JAKARTA – The impact of the COVID-19 pandemic and the recommendation to stay at home has brought business blessings for Najib Wahab Mauluddin, Founder of PT Bonju Indonesia Mas.
Najib seized this moment to open opportunities for business actors to become new distributors. The results have been quite satisfying. Najib, who has been paving his entrepreneurial path since 2014, manages various frozen food products, including Cireng Salju, under the umbrella of PT Bonju Indonesia Mas. He reported a sales increase of up to 300 percent.
“Alhamdulillah, the impact of Covid-19 has been a blessing for us, with a sales increase reaching 300%, an incredibly fantastic figure,” he stated, as quoted from the press release.
He stated that the increase in sales is also due to his innovation in creating black cireng, which has piqued people’s curiosity. Generally, this snack known as Cireng Salju is always associated with a white color. This Bandung snack, which contains activated carbon, is also known to have detoxifying benefits for the body and is good for improving digestion.
“This is a good leap for our sales to continue improving the flavor quality and innovating new flavors so that our consumers remain loyal. This snack still uses tapioca flour as its base to captivate and hypnotize cireng Salju enthusiasts,” he said.
He explained that cireng can be stored as frozen food, making it a practical way to ensure we always have a food supply on hand. Many people order frozen food delivery from various marketplaces, making it an easy way to shop from home and providing a sense of safety by simply waiting for the delivery to arrive.
Sold at a retail price ranging from Rp20,000 to Rp25,000, Bonju Indonesia already has its own BPOM certification.
“This food has successfully captured the trust of local snack enthusiasts in this era. With its packaging and international standard quality, Cireng Salju can be enjoyed by people of all ages as a modern twist on traditional snacks,” Najib stated.
He hopes for a positive trend in the future for fans of traditional snacks like Cireng Salju as a treat during leisure time. Cireng Salju will always be ready to face the new normal and be available everywhere, such as in cafes, coffee shops, and restaurants in various regions. Nowadays, people are not focused on buying luxury or expensive items; instead, they prioritize purchasing nutritious food and other essentials for their well-being.